The Commission's approval comes despite months of warnings from civil society, journalists, and the film and TV industries that the deal would concentrate an unprecedented share of production, distribution and broadcasting power in the hands of one company, reducing the number of major American studios from four to three.

Without these orders, the 60% of Europeans who use an Android device would be locked into Gemini as their only system level AI assistant, and Google would continue to leverage its overwhelming monopoly over search data to gain an unfair advantage over its competitors in AI development. 

This decision is about European sovereignty and democracy as much as competition or bargaining power.